Kelly Ashforth – Partner

Kelly holds awards in interior design, AutoCAD and 3DsMAX throughout her university career. She gained her CCPD (CEDIA Certified Professional Designer) in 2008 when she joined a successful AV installation firm, becoming a systems designer and one of only two women in Europe with this accreditation at the time. With more than 10 years experience using the d-tools System Integrator platform she has successfully designed and managed numerous prestigious projects in the UK with values up to £1.3 million. She co-founded designflow with business partner Keith Jones in October 2015.

In 2008 Kelly designed the systems that won two CEDIA UK awards for best integrated home under £30,000 & over £250,000. Her design was also highly commended in the best home cinema over £100,000 category of the 2013 CEDIA UK awards.

Keith Jones – Partner

Keith studied Product Design at Central St. Martins where he graduated in 1996. Since then he worked in numerous high end audio outlets, culminating in owning and running his own AV installation company from 2001-2008. It was during his management of this company that Keith adopted the d-tools System Integrator package, one of the first in the UK to do so, giving him 12 years experience with this platform. After a career break he started Jones designs in August 2009. This company was the forerunner to designflow which he co-founded with his business partner Kelly Ashforth in October 2015.

In 2013 Keith won an honorable mention in the residential category of the coveted d-tools design awards for his work on the European residential tower project.

Graham Trood – System Designer

Joel Pinto – System Designer

Joel has over 11 years of industry experience with a background in AV and Home Automation systems. Has achieved certifications from manufacturers like Harman AMX, Extron, Control4, Q-SYS, and ClearOne. Working as a Pre-sales Engineer, Project Engineer, Programmer, and Installation supervisor successfully executed projects like large Residential villas, Hotels, Board rooms, Classrooms, and Auditoriums in Kuwait.

About designflow

Designflow was formed in October 2015 from a collaboration between Jones designs and Kelly Ashforth design. Designflow exists with the sole purpose of helping system integrators to be more professional, win more jobs and be more profitable through the use of proper system design and documentation. We have helped many system integrators take their businesses on to the next level by providing them with impressive proposals, detailed design and documentation. We have also helped steer many of them around the pitfalls of being a system integrator using our vast experience within the smart building and home technology industries.